SED Promotes Brand Experiences at EMS 2012
We came. We saw. We branded.
We can hardly believe Event Marketing Summit 2012 is over. We had a fantastic time in the Windy City, meeting many new faces and promoting our brand experience capabilities.
For our exhibit, we did a brand activation for Laurie's Buffalo Gourmet, our delightfully delicious client who recently released new recipes and packaging for its chips and salsa. To complete the brand experience, we combined our event planning expertise with two of our coolest tools: Nimbrio and Superbooth.
With the Nimbrio web app, visitors can rate their favorite chip and salsa flavors with the swipe of a finger on any smartphone or tablet. They can keep notes for future use, mark their favorites, and see the group's results on the leaderboard. There are also options to buy online and share via social media outlets.
Then, visitors truly become part of the brand when the step into the Superbooth. This interactive photobooth is a true gem for brand experiences! Anything and everything about the booth can be customized to your brand: the exterior fabric, the interior backdrop, the video spokesperson (although the stock spokesmen like "Vinny" are pretty entertaining), and the photo printouts.
We think it was a huge hit. People loved the experience and came back for rounds two and three! After seeing hundreds of people try the Superbooth, we can assure you that no matter what type of personality goes into the booth, it's impossible not to have fun.
Videos coming soon!