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Five Ideas for Hosting an Upfront Meeting

March 30, 2012

Upfront Meetings are common in the television broadcast industry, typically held at the beginning of key advertising sales periods. Upfront meetings are pivotal to the networks' advertising dollars for that period, as they allow advertisers to buy commercial time for their shows "up front", before the shows are ready to air.

 

Planning an excellent upfront meeting is an important step to garnering these advertising dollars. Strategic Event Design has extensive meeting planning experience. 

 

Five Ideas for a Unique Upfront Meeting

 

  1. Select a Good Venue - Your advertisers' enjoyment is of utmost importance. You want them to want to be there.

  2. Keep it Short - A few hours at the end of the day should suffice to get your message across while still keeping their attention.

  3. Business First - Show some short clips of the season's trailers. Be sure to have a compelling host and an interesting setup and displays.

  4. Create Buzz - Create a Twitter hash tag for your event and have a screen displaying the room's tweets as you play the trailers.

  5. Keep it Loose - Allow some time at the end for some refreshments, appetizers and networking. Let the attendees take it from here.

 

Bonus Tip: Don't forget the handouts! Whether it is a media kit, unique SWAG or just a business card, give them something to remember you by. They will be making their decisions on how to allocate their dollars soon. Will they remember you?


If you're looking for professional event planner who can organize an outstanding upfront event for you, look no further. The team at Strategic Event Design has hundreds of professional events under their belts.

 

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