October 30, 2018

​We recently planned a large and very expensive event for a client. We were not involved in any marketing or awareness campaigns for the event, just the production and execution. At the end of the day, the number of attendees fell short. Here are some ways event planne...

July 9, 2018

Pop-up stores are shaking up the retail industry. They can be a great way to get your brand and products in front of a new audience, but how do you find the right location?

Location Types

There are five different location types, each with its own mix of benefits and chal...

March 5, 2018

A successful conference sponsorship program can be hugely beneficial to both the sponsor and your event. Sponsor dollars help with your event bottom line while the event can give sponsors an innovative way to engage with highly targeted attendees.

In fact, many large co...

January 9, 2018

A live experience can be a dynamic component of a sales activation plan. While your plan should include a marketing mix of high impact ideas, one such idea is a live experience. Engaging with a targeted group in a real-life, live experience, can aid your sales activati...

November 17, 2017

Client satisfaction is a top priority for any professional in the events industry. A high degree of client satisfaction is important to gauge as it may indicate client retention and future opportunities. As you know, many events reoccur on an annual or more frequent ba...

October 18, 2017

A great speaker can really make an event. Alternately, the not-so-great speaker might bring on the blank stare and daresay a sea of empty seats. Here to get your speaker program in motion are our tried and true tips. Decades of planning conferences and meetings have gi...

June 23, 2017

Corporate events can be complex and a challenge to plan but with a clear planning timeline the most complicted corporate event can come together smoothly and result in flawless execution.


A budget is the first thing that is required for any event. Without a budget...

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