We recently planned a large and very expensive event for a client. We were not involved in any marketing or awareness campaigns for the event, just the production and execution. At the end of the day, the number of attendees fell short. Here are some ways event...
Pop-up stores are shaking up the retail industry. They can be a great way to get your brand and products in front of a new audience, but how do you find the right location? Location Types There are five different location types, each with its own mix of benefits and...
A successful conference sponsorship program can be hugely beneficial to both the sponsor and your event. Sponsor dollars help with your event bottom line while the event can give sponsors an innovative way to engage with highly targeted attendees. In fact, many...
A live experience can be a dynamic component of a sales activation plan. While your plan should include a marketing mix of high impact ideas, one such idea is a live experience. Engaging with a targeted group in a real-life, live experience, can aid your sales...
Client satisfaction is a top priority for any professional in the events industry. A high degree of client satisfaction is important to gauge as it may indicate client retention and future opportunities. As you know, many events reoccur on an annual or more frequent...
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