How Event Planners Can Support Marketers in Getting Attendees

How Event Planners Can Support Marketers in Getting Attendees

  ​We recently planned a large and very expensive event for a client. We were not involved in any marketing or awareness campaigns for the event, just the production and execution. At the end of the day, the number of attendees fell short. Here are some ways event...
How to Have Successful Live Product Launches

How to Have Successful Live Product Launches

  Building up hype online for your product launch is here to stay. But there is nothing like an in-person event to allow people to touch, see and experience your product to get the party started.   Live product launches are vital to the success of a new product in...
The Value of Brand Ambassadors

The Value of Brand Ambassadors

  When you engage someone who is well renowned and connected in your target community, you’re propelling your brand and product launches in ways you don’t even know. Here’s how to reach out to brand ambassadors and what they can do for you.   Who is Your Brand...
The Best Experiential Campaigns in Recent Memory

The Best Experiential Campaigns in Recent Memory

  From Red Bull to the Prudential Race for Retirement, here’s how the biggest and best brands are hosting experiential campaigns.   Coca Cola   Coca Cola does experiential campaigns right. Last winter they teamed up with the Fort Lauderdale Convention & Visitors...
The Perfect Event Planning RFP (Request for Proposal)

The Perfect Event Planning RFP (Request for Proposal)

  An RFP or Request for Proposal is a document used by businesses when seeking the services of outside vendors. The document is created based on the services needed by the company, the costs that the company is willing to pay for them and complete details of the work...