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January 21, 2016

As you conduct your event planner search, we give some compelling reasons to hire a woman-owned company. Strategic Event Design is a proud certified Women’s Business Enterprise.

Diversity is Key to Innovation

Increased diversity is a concept making great waves in many se...

January 7, 2016

In the professional event world, event safety is a considerable concern. When booking celebrity appearances, top caterers, entertainers, valets and the million and one other things on your list, safety can easily slip to the bottom. To help you keep event safety at the...

December 19, 2015

We at Strategic Event Design have seen a decline in requests for sustainable events or “green events” and we're asking the question whether it was just a passing trend. The term sustainable event popped up about a decade ago and entails that the event management proces...

October 23, 2015

As any successful event planner will tell you, times can get hectic. Even the simplest event can have a seasoned event planner multi-tasking like crazy which can lead to feeling frazzled and inefficient. Luckily for us, with the dawn of technology, a wonderful array of...

August 25, 2015

Gift bags are a great way to create a buzz for your event. A carefully crafted bag can show appreciation, and if customized, can help spread the word about your brand. You may even get some buy-in from brands to get product free or at a discount in exchange for getting...

July 31, 2015

With hundreds of sponsors, thousands of attendees and a great message, the first Bentonville Film Festival was a huge success. We at Strategic Event Design are proud to have been a part of this amazing event, as our founder Bethney Ruggiero was the festival's Executive...

July 17, 2015

We're still reeling about the amazing event that went down in Bentonville, Arkansas in early May. A group of amazing celebrities, workers, volunteers, sponsors and festivalgoers gathered together down south to celebrate the promotion of women and diversity in film. 

Our...

May 26, 2015

Hank Aaron once said, “It took me seventeen years to get 3,000 hits in baseball. I did it in one afternoon on the golf course.”

Your beloved executive is retiring and although his/her achievements are more difficult to quantify than Aaron’s, he/she left an indelible imp...

May 1, 2015

The very first Bentonville Film Festival is literally just around the corner. It starts Tuesday! For those of you who do not know, Bethney Ruggiero, Principal, Strategic Event Design is the Executive Director of Festival Development, Logistics and Events for #BFF. Held...

March 27, 2015

Strategic Event Design knows coordinating events is an enormous responsibility with a wide array of challenges from managing event personnel, ordering material, scheduling, planning and customer interaction. Although events may only last a matter of days or hours, prop...

January 13, 2015

2015 is going to be a good year for events. Economic stabilization could mean great things for growth in the event industry. From large corporate conferences to small meet and greets, there are a number of cutting edge advancements across the board specifically created...

October 29, 2014

During the recession it seemed people couldn’t talk about spending money on client entertainment events; but that’s all over now. Everyone from banks to production companies have events to woo their clients, from advertisers to VIP employees. 

Banned No More

It’s true. D...

September 11, 2014

It’s fall and there is likely a number of food and wine festivals happening in your local area. This presents an excellent opportunity to wine and dine your associates, clients or all-star employees. Whether it’s a company picnic or client entertainment, these are grea...

August 29, 2014

An RFP or Request for Proposal is a document used by businesses when seeking the services of outside vendors. The document is created based on the services needed by the company, the costs that the company is willing to pay for them and complete details of the work req...

July 14, 2014


As a busy metropolis, New York City is home to nearly 8 million residents who work in a variety of different professions. New York boasts a strong corporate image, and has a rich and diverse culture that allows companies to grow within it. Although it is a city of sky...

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