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October 15, 2019

Conferences can have a bad reputation for being long and boring. But, they were originally created for attendees to learn about an industry while making meaningful bonds with colleagues along the way. How can conferences remedy the bum rap they've earned after years of...

March 5, 2018

A successful conference sponsorship program can be hugely beneficial to both the sponsor and your event. Sponsor dollars help with your event bottom line while the event can give sponsors an innovative way to engage with highly targeted attendees.

In fact, many large co...

October 27, 2017

Who says that event food trends have to be boring? When you are delivering an event experience to your top clients, you want everything to be perfect, and that includes food and beverages. The good news is that you can safely pass on the boring buffets and make way for...

October 18, 2017

A great speaker can really make an event. Alternately, the not-so-great speaker might bring on the blank stare and daresay a sea of empty seats. Here to get your speaker program in motion are our tried and true tips. Decades of planning conferences and meetings have gi...

March 24, 2017

No one enjoys a boring event. When designing an event experience you want it to be exciting, memorable and talked about. It doesn't matter how long you have been in the business; everyone from a pro-planner to a novice can appreciate a helpful tip to boost the exciteme...

March 10, 2017

All events are not created equal. Medium to large sized events have many "moving parts", so to speak, and so require extra attention to detail.

1. Luxury Box

Even the most reluctant sports fan can enjoy the amenities of an arena’s luxury suite. Depending on the stadium y...

August 29, 2014

An RFP or Request for Proposal is a document used by businesses when seeking the services of outside vendors. The document is created based on the services needed by the company, the costs that the company is willing to pay for them and complete details of the work req...

August 15, 2014

Photo: Capital New York

Strategic Event Design is the proud event producer for the training of thousands of Pre-K teachers for the New York Public School System. Working in conjunction with the esteemed Bank Street College of Education and the Department of Education, c...

July 14, 2014


As a busy metropolis, New York City is home to nearly 8 million residents who work in a variety of different professions. New York boasts a strong corporate image, and has a rich and diverse culture that allows companies to grow within it. Although it is a city of sky...

May 27, 2014

Annual or monthly meetings that are held between board members, employees or with clients and investors can become boring and tedious if you are making no efforts to keep them interesting. Planning and executing meetings strictly within a board room can foster stiff an...

April 7, 2014

Our Favorite Event Planner Tools

Whether you're a professional event designer for large corporations, or you've been assigned the task of planning the annual company party, everyone needs a little help every now and then. Luckily, we live in the day and age of the inter...

February 19, 2014

The fall conference season may seem far away, but for event planners, the time is now. Most businesses prefer to plan well in advance so that the inevitable fires last minute details can be handled in due time.

Organizing a conference or meeting can be a tiring responsi...

October 7, 2013

Conferences are high-profile events. They have the potential to yield business even before you can pitch in your ideas to your potential clients. Hence, it is imperative that they are handled with great care. We live in a competitive world, and the success of a confere...

April 29, 2013

One of the most challenging things about planning an amazing event is finding the perfect place. This article will serve as a step by step approach for choosing an event venue. Follow the steps, and you should discover the venue that will make what's in your head a rea...

May 9, 2012

We came. We saw. We branded.

We can hardly believe Event Marketing Summit 2012 is over. We had a fantastic time in the Windy City, meeting many new faces and promoting our brand experience capabilities. 

For our exhibit, we did a brand activation for Laurie's Buffalo Gou...

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