We recently planned a large and very expensive event for a client. We were not involved in any marketing or awareness campaigns for the event, just the production and execution. At the end of the day, the number of attendees fell short. Here are some ways event...
Upfront Meetings are common in the television broadcast industry, typically held at the beginning of key advertising sales periods. Upfront meetings are pivotal to the networks’ advertising dollars for that period, as they allow advertisers to buy commercial time...
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