Pop-up stores are shaking up the retail industry. They can be a great way to get your brand and products in front of a new audience, but how do you find the right location? Location Types There are five different location types, each with its own mix of benefits and...
A live experience can be a dynamic component of a sales activation plan. While your plan should include a marketing mix of high impact ideas, one such idea is a live experience. Engaging with a targeted group in a real-life, live experience, can aid your sales...
From Red Bull to the Prudential Race for Retirement, here’s how the biggest and best brands are hosting experiential campaigns. Coca Cola Coca Cola does experiential campaigns right. Last winter they teamed up with the Fort Lauderdale Convention & Visitors...
If your typical product launch goes something like this: release a brochure to partners and promote it on social media — it’s time to think outside the box. Let Strategic Event Design plan a brand experience event and your product will hit the ground running. Why...
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