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July 9, 2018

Pop-up stores are shaking up the retail industry. They can be a great way to get your brand and products in front of a new audience, but how do you find the right location?

Location Types

There are five different location types, each with its own mix of benefits and chal...

January 9, 2018

A live experience can be a dynamic component of a sales activation plan. While your plan should include a marketing mix of high impact ideas, one such idea is a live experience. Engaging with a targeted group in a real-life, live experience, can aid your sales activati...

July 28, 2016

From Red Bull to the Prudential Race for Retirement, here's how the biggest and best brands are hosting experiential campaigns. 

Coca Cola

Coca Cola does experiential campaigns right. Last winter they teamed up with the Fort Lauderdale Convention & Visitors Bureau and th...

January 13, 2015

2015 is going to be a good year for events. Economic stabilization could mean great things for growth in the event industry. From large corporate conferences to small meet and greets, there are a number of cutting edge advancements across the board specifically created...

October 9, 2014

If your typical product launch goes something like this: release a brochure to partners and promote it on social media — it’s time to think outside the box. Let Strategic Event Design plan a brand experience event and your product will hit the ground running. 

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