Strategic Event Design Blog

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How to Boost Sales with a Brand Activation

How to Boost Sales with a Brand Activation

  Brand activations are all about approaching your audience in an unforgettable way that lets them know who you are and why they should love your product. The activation should generate enthusiasm to the point that your customers are activated into buying your product...

How to Have Successful Live Product Launches

How to Have Successful Live Product Launches

  Building up hype online for your product launch is here to stay. But there is nothing like an in-person event to allow people to touch, see and experience your product to get the party started.   Live product launches are vital to the success of a new product in...

How to Manage Multiple Event Personnel

How to Manage Multiple Event Personnel

  Strategic Event Design knows coordinating events is an enormous responsibility with a wide array of challenges from managing event personnel, ordering material, scheduling, planning and customer interaction. Although events may only last a matter of days or hours,...

The Value of Brand Ambassadors

The Value of Brand Ambassadors

  When you engage someone who is well renowned and connected in your target community, you’re propelling your brand and product launches in ways you don’t even know. Here’s how to reach out to brand ambassadors and what they can do for you.   Who is Your Brand...

7 Must-Have Event Planner Apps

7 Must-Have Event Planner Apps

This can conveniently be called the App Age. With over a billion Smartphone users across the globe, it is no surprise that app developers are working day in and day out to make Smartphone users’ lives more interesting, entertaining and convenient. Utilities? Check....

Is Snapchat Okay for Business Events?

Is Snapchat Okay for Business Events?

This is one of our favorite New Yorker cartoons about Snapchat around the SED offices. It perfectly sums up how many of us feel about this — and many of the — newfangled social media sites. But Pinterest and Instagram are one thing. Snapchat, as the...

5 Reasons to Start Planning Your Corporate Holiday Party in the Summer

5 Reasons to Start Planning Your Corporate Holiday Party in the Summer

    The month of July isn’t reserved for just fireworks and watermelon. It may not seem a likely time to start Christmas Party planning, but for event planners, “Christmas in July” has a different meaning. If you want your corporate holiday party to be the hottest of...

10 Ways to Make Attendees Feel Like VIPs

10 Ways to Make Attendees Feel Like VIPs

Give your attendees a luxury experience with VIP event service. With a bit of extra panning and careful attention to detail VIP event service can be worked into every budget. Many of these services simply require forethought and organization yet these small touches...

8 Must-Read Books for Event Professionals

8 Must-Read Books for Event Professionals

  Note: We are not an Amazon affiliate or selling books in any way, but we have included links to Amazon for convenience.   We have put together a well-rounded list of must-read books for event professionals. Some are more text book style treasures while others speak...

A Planning Timeline for Corporate Events

A Planning Timeline for Corporate Events

  Corporate events can be complex and a challenge to plan but with a clear planning timeline the most complicted corporate event can come together smoothly and result in flawless execution.   Budget   A budget is the first thing that is required for any event. Without...

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