June 29, 2016

From the Zyka Virus to terrorism there are plenty of challenges that plague the games. Here are a few event management lessons that every event planner can take away from this international mega event.

Zyka Virus

The Zyka Virus is not only bad, the more it is studied, th...

June 22, 2016

Building up hype online for your product launch is here to stay. But there is nothing like an in-person event to allow people to touch, see and experience your product to get the party started.

Live product launches are vital to the success of a new product in today’s m...

June 6, 2016

You spend a lot of money on events each year. Here are some key ways to ensure your brand is seen, heard and remembered. Your brand strategy may include a logo and slogan, but these elements are only some of the tools to convey your brand. A branding strategy is more c...

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