BLOG

August 19, 2016

When you engage someone who is well renowned and connected in your target community, you're propelling your brand and product launches in ways you don't even know. Here's how to reach out to brand ambassadors and what they can do for you. 

Who is Your Brand Ambassador?

T...

July 28, 2016

From Red Bull to the Prudential Race for Retirement, here's how the biggest and best brands are hosting experiential campaigns. 

Coca Cola

Coca Cola does experiential campaigns right. Last winter they teamed up with the Fort Lauderdale Convention & Visitors Bureau and th...

June 22, 2016

Building up hype online for your product launch is here to stay. But there is nothing like an in-person event to allow people to touch, see and experience your product to get the party started.

Live product launches are vital to the success of a new product in today’s m...

August 29, 2014

An RFP or Request for Proposal is a document used by businesses when seeking the services of outside vendors. The document is created based on the services needed by the company, the costs that the company is willing to pay for them and complete details of the work req...

December 27, 2013

Rebranding is a marketing strategy that companies use to create a new image for themselves and their products. By changing the logo, the name, the colors or the image associated with specific products, brands or entire corporations, businesses are able to make a fresh...

December 23, 2013

Not all events are created equal. How can event planners continue to reinvent and pioneer creative events that never leave a guest feeling like they have "been there before". What does it take to constantly put together creative events? What are some good brainstorming...

December 12, 2013

With the Olympic Games coming up in February 2014 in Sochi, Russia, we wanted to discuss how your business will celebrate or utilize the event.

The Olympics is a wondrous event that has been around for centuries. Generations of the human race have grown up watching them...

November 27, 2013

One of the most frequent types of events we plan for our customers is client entertainment events. This is an area where originality can go a long way. Whether it's a prospective new sale or one of your most valued clients, trust us when we say that going through the s...

November 7, 2013

Looking for an effective marketing strategy to give your business the boost it needs? There is a trending marketing method that has potential to strongly influence consumers’ buying choices. It’s called experiential marketing. Experiential marketing seems to have becom...

Please reload

RECENT POSTS
Please reload

ARCHIVE