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October 8, 2019

Thanksgiving Day and the annual Macy's Thanksgiving Day Parade are symbolic past times for our nation, and they signal the official start of the holiday season. 

I'm proud to have been a part of the event in a very special way for the 7th year in a row. The First Respon...

September 23, 2019

Year after year, sustainability is becoming more popular at corporate events. Depending on your geographic location or event type, certain sustainably-focused activities may be expected. (Don’t get caught without proper recycling vessels in Dumbo, or compostable dinner...

August 6, 2019

If you’re looking to impress a new client or just wanting to show appreciation for a long-time one, you probably want to entertain them with something special. Instead of the typical lunch or meeting, treat them to an exciting activity that they won’t forget. Here are...

April 9, 2019

Festival season is approaching! The word festival might conjure up a picture of one big party in the desert, but maybe this year you’d like to focus on making your festival family-friendly. In order to do this, you have to get a little creative. Here are some of our be...

March 20, 2019

10 Hot Trends For Sustainable Events

Sustainable events are gaining popularity because not only are they fun, they are designed to help the planet. Even small efforts to be more sustainable can greatly benefit your community. Here are 10 trends you could incorporate int...

February 19, 2019

In order to boost attendee time in the exhibit hall, it’s important to remember what the purpose of the exhibit hall is exactly. The exhibit hall creates a space for vendors to connect with customers as well as demo products. The more time attendees spend in the exhibi...

February 12, 2019

Virtual reality is taking the event planning industry by storm. Utilizing new technology helps keeps your brand exciting and relevant, not to mention, fun! So what is virtual reality? It is a computer-simulated experience that takes users to a alternate world. Adding v...

January 30, 2019

Outdoor festivals and big events can be magical for attendees. Warm weather during the day and star-studded nights make open-air venues appealing to everyone.

Planning for big events such as these requires lots of forethought. Weather can be uncooperative, security cons...

October 30, 2018

​We recently planned a large and very expensive event for a client. We were not involved in any marketing or awareness campaigns for the event, just the production and execution. At the end of the day, the number of attendees fell short. Here are some ways event planne...

September 26, 2018

The blank stare is something you want to avoid at any event, at any cost. Whether it is a weekly internal office meeting or a conference with invited attendees, meeting planners should know how to keep any type of meeting on schedule and running smoothly and efficientl...

August 31, 2018

Strategic Event Design executes an annual, exclusive event for a VIP client every year at the Sundance Film Festival in Park City, Utah. In 2019, the second weekend of the film festival (which is becoming increasingly popular) conflicts with the FIS World Championship...

August 14, 2018

When entertaining VIP clients, it’s not enough to simply get them into an event. To heighten the event experience, exclusive access is key. Oftentimes, this means getting into an event first and most likely for the highest price. For example, one of SED’s clients hosts...

July 25, 2018

You want the best event experience for your attendees and of course, there is an app for that! There are actually quite a few apps that can help improve event attendance, communication and punctuality. Here are a couple that we like and why we see them as being helpful...

July 20, 2018

Hosting a large event and need to keep things progressing? An event agenda is a must, but there are some best practices that should be followed. To get your event on point, here is an event agenda sample and a few quick tips.

The Agenda

This event agenda sample is a simp...

July 9, 2018

Pop-up stores are shaking up the retail industry. They can be a great way to get your brand and products in front of a new audience, but how do you find the right location?

Location Types

There are five different location types, each with its own mix of benefits and chal...

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