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The Power of Podcasting Your Events

The Power of Podcasting Your Events

Gone are the days when traditional marketing methods were sufficient to engage and inform attendees about your events. In this era, where information flows freely and attention spans are shorter than ever, harnessing innovative strategies is crucial. One such strategy...

Exploring Citywide Events with a Focus on the Pharma Industry

Exploring Citywide Events with a Focus on the Pharma Industry

In the active landscape of urban life, cities often come alive with an infinite of events that attract people worldwide. From cultural festivals and sporting events to conferences and expos, these gatherings contribute to the vibrant mosaic of city life. And for those...

Assessing and Mitigating Force Majeure Risks in the Event Industry

Assessing and Mitigating Force Majeure Risks in the Event Industry

In the event planning universe, uncertainties are an inherent part of the process. From unexpected weather conditions to unforeseen emergencies, organizers must be prepared for the unpredictable. This is where the concept of "Force Majeure" comes into play. In this...

Beyond “Going Green:” 5 Steps to Planning A Sustainable Event

Beyond “Going Green:” 5 Steps to Planning A Sustainable Event

Off-setting carbon footprint. Environmental impact. What was once considered an add-on is rapidly becoming a movement within the event industry. Today, sustainability is top of mind. The ICPP (Intergovernmental Panel on Climate Change) warns that we have a short 21...

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